4 Dec 2015

o gladsome light

i was honoured to once again be asked by the to do their promotional material for the 2015-2016 concert series.   the richard eaton singers is an edmonton choir with deep roots in the edmonton musical scene. in it's 63rd season, they are well known for their collaborations with the edmonton symphony, and have presented fabulous pieces like handel's messiah, bach's b minor mass, and fauré's requiem, to name a few. their partnership with edmonton's

19 Aug 2015

elizabeth and daniel – wedding stationery inspiration package

i am so pleased to showcase the wedding stationery inspiration package that i created for my dear friend, elizabeth johnson. the two of us met way back during our serving years, and i am honoured that she has allowed me to use her name (and her boyfriend's) for this shoot. so, although they are not currently engaged, i hope to do a real set for them in the future!   a little about the design:

12 Aug 2015

freelance 101

  i've been doing a lot of freelance work over the last while and this past week has been a bit of a crash course with a steep, yet fulfilling learning curve. here are just a few of the things that i learned: i need to schedule my time more effectively every second of my design work counts, and has a value attached to it my business goals now matter more than ever--where do i

anika loewen - smooth designing8 Jul 2015

do’s for smooth designing

some people ask me what they should do to make it through the design process without pulling hair. so i have created some do's to follow for smooth designing. although i wrote this with wedding design in mind, most of it can certainly work for other design work as well. please comment if you have other suggestions!   do: start early… understand that design and printing of these packages take time, and that timeline may

water colour and ribbons - edmonton wedding invitation stationery template16 May 2015

wedding whirlwind of april and may

the edmonton wedding scene does not cease to amaze me. the people are all truly wonderful, and such an inspiration to me. the last few months i have had the honor of being featured in numerous blog posts, for which i am very excited!   nicole schell, from , posted a wonderful article and  brought back many memories that we shared in jr./sr. high school. she is such a jem!   funmi, from , featured

spring inspiration shoot - edmonton wedding stationery design19 Mar 2015

march wedding inspiration shoot

it looks like wedding season is now open! i was beyond honoured to be invited to take part in a wedding inspiration shoot this past month, orchestrated by the fantastic yegwed. i was one of ten vendors asked to showcase work for the shoot, and it was a wonderful experience!   to read the full blog post, and to oggle over the final pictures please click !   other vendors who took part were Elegant Earth

july heat

campaigns, and weddings and websites, oh my! the past few weeks (and months) have been a blur! i have created buttons, t-shirts, brochures, mini business cards and websites for clients while working on my own wedding design promotional material and website. *phew*. i do like to keep busy, though.   i also hope to have some pictures of current work up sometime soon. that being said, please take a look at my new wedding page

just june.

i feel a bit like a leaf tossed in the wind. wow is all i can say! i have had so many wonderful projects to work on over the past few weeks, and i am so excited to showcase them here!   june 14 i had the pleasure of attending a wedding that i did the stationery design work for. set in the jasper airfield, jamie & marc's event could not have been more perfect!

gst and freelancing

as we start the tax season, i want to write a post about something that i believe is one of the best things that I did for my freelance business - signing up for a gst number.   the government of canada requires a sole proprietor to register for a gst account once "the total revenue from taxable supplies (before expenses) from all of your businesses are $30,000 or more in any single calendar quarter

full february

we are already half way through february! i have had so much fun over the last few weeks working on wedding invites, and putting together my sample books for colour choices! hitting up bridal fantasy at the end of january was a great opportunity to see what is trending this year, as well as meeting wedding event planners to get some tips and tricks of the wedding industry. the fashion show was also a great

remembering november

wow, has november ever flown by! and what an exciting month it has been for me!   wedding packages, promotional ads and printed fliers are only a few of the things that have come across my desk.   one said project was my work for the Richard Eaton Singers' november 11th concert titled "Always & Forever". what a fantastic opportunity this was for me! i was honoured to be asked to take on this project,

fall changes

things have been quite busy here in my little office! I have changed the website slightly to make it a bit more user friendly, and I have also been hard at work with designing the promotional material for the Edmonton Richard Eaton Singer's November 11th, 2013 concert. *phew*   Head over to my works page to see the promotional material that I have been working on!   Also, prints of my graphic art and paintings


i have to admit that i got a little frustrated with some "day job" clients yesterday. it's hard to keep both parties happy when one side refuses to acknowledge or does not understand that design, like any other craft, is a process that takes time.   this client came to our little shop asking for signage to be designed, printed and installed in 2 business days. not only was he expecting a quick turnaround, but

leise rieselt der schnee…

outside the snow is softly falling, and i find myself wishing for a large fireplace, a cup of home-made hot chocolate and an endless supply of both time, and good reading material.   this year's holiday season feels like it is passing by faster than it should. the endless list of christmas concerts, banquets and parties fill up my time, leaving less for the things that truly matter. so, here's to a weekend of getting


you know that feeling, when you are waiting for something in the mail, and you are super excited? you don't have it quite yet, but you know that as soon as it arrives, life will be that much better. this is exactly how i feel about my life at the moment. i'm close, oh so close, to something great... but yet not quite there yet. for someone who is not a fan of suspense, the

updates planned … oh yeah!

alright, world wide web!   it has been done! i will officially be getting my adobe cs6 sometime this week. i am ecstatic. i sit on pins and needles awaiting its joyous arrival into my world.   yup, i will post how much i absolutely love it. count on it. to look at the newest features, go here and join me in this little updating adventure. i have been told that there are cookies on

i wish that

i knew what i know now, when i was younger...   so, this song has been playing in my head a lot the past few weeks. after a long conversation with my mom over skype this week, i noted how it doesn't seem like i'm learning my trade fast enough, yet when i look back to even a year ago, i see how incredibly much i have indeed learned. i am so thankful for each

the search for the obvious

i always find it interesting the way that life makes us search for the obvious.   there have been quite a few situations in my (relatively) few years, many design related, where the solution is the most obvious and simple idea, yet has eluded me through many hours, days, weeks and even months of searching. what i appreciate is the fact that those i chose to surround myself with help to sift and eventually point

the magical cure

have you ever noticed how music can cure almost anything that ails you, even just for a moment? i love that aspect of art, be it audio or visual.   so, if you are having a day of "gah", "bah" or "ugh", i encourage you to plug in your favourite tunes, and blast it! as for me, i'm doing handel's "israel in egypt". not your standard music, but great tunes non the

communication; lost art?

today i learned (or re-learned, if you will) a valuable lesson about client-designer communication. you can have too much, and you can have too little, but having a balance that works for both parties is insanely important.   i also realized how important lists are while keeping up with communication. while working on design work for large format print shop, certain file formats are crucial for work to be printed correctly, as well as colour

the work is never done

is it a prerequisite, when you are designing for yourself, that the work can never be completed?     i believe that i have finished something, only to sit back and realize there are one or two things that i want to change. these little changes snowball until everything needs to be re-done.     i am my worst client.     i am slowly discovering the extent of my perfectionist nature. my need for