the challenge:


we were approached by neighbours tree company to design a friendly, community-based, logo design for their company. they wanted the design to emphasize their commitment to treating each of their clients like family.

 

the solution:


we created this design with bright colours in mind to bring out a sense of cheerfulness and playfulness. the two trees lean against each other in a supportive pose, which is our way of showcasing the community within the identity.

 

finally, we chose a fun, rounded typeface to complement the line and circular structure of the identity.