terwillegar community church (tcc for short) was looking to create all the marketing materials for the church’s fundraising campaign, “just imagine”. the designs needed to highlight the various dimensions of growth within the church and the community that they have been called to serve. in addition, the visuals needed to build a sense of excitement, wonder and possibility in God’s provision.
the orange was chosen as the key visual element because it is vibrant, juicy, sweet, exotic and can symbolize that, through God, all things are possible.
the original request was for a
- branding identity
- six page folded brochure
- mini call-to-action pamphlet
- commitment card
- two sizes of envelopes
as we worked together, the scope of the project grew to include
- another folded brochure
- double sided banners
- seed-paper embellished bookmarks.