Print Design

2018 Snowflake Gala

The challenge:

To create a design that was eye-catching, yet effectively kept the theme of the event a mystery.

The solution:

We created a design that invited the guests to “open” the snowflake enclosed package to find the invitation card inside. This design employed the use of both die cuts and custom foiling plates to create this look of the Enchanted Winter Wonderland!

This design also was incorporated into online ads, website assets, printed signage and digital graphics for both promotion materials and production items.

I was so proud to work with such an amazing team to bring this design to life! Thanks to the Stollery for trusting me with this project, and for the amazing team at NexGen Grafix for working with me to get the printing just right!


Please see the video below to see the design as it is opened!

The Stollery Children’s Hospital foundation

The Stollery is Edmonton’s state-of-the-art pediatric facility at the University of Albert Hospital. They provide life-saving support to children and their families during times of medical crisis.

The Stollery Children’s Hospital Foundation provides support for the hospital in ways like fund-raising and on the ground care for families by providing hot meals, blankets, parking vouchers and many other forms of support.

The Snowflake Gala is the Foundation’s biggest fundraising opportunity of the year. With thousands being raised to further develop support systems and the purchase of instruments and tools required to treat patients with life-threatening illnesses.

This project included:

Event Branding

Printed Invitations

Signage design

Website Asset creation

Website development support

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