ABC 2014 Annual Report
To bring a fresh, engaging look to an annual publication without pushing too far beyond the corporation’s established expectations. In other words, to think outside the box with one foot still planted firmly inside.
The common element of a skewed angle, applied in both a box and a trangle, created a subtle, but unifying visual theme throughout the document.
To help bring this document to life, I made a conscious decision to minimize the customary reliance on stock photos. Instead, I showcased real employees doing real work to produce real results for the company and the community it serves.
Alberta Blue Cross
Alberta-based and Alberta-run, they are the largest benefits carrier. With plans for every stage in life, they cover everything from dental to vision.