Branding
Rococo Branding Update
The challenge:
We have worked with Rococo for a few years now, and in early 2017 it was decided that a refresh on the current logo design as well as the overall company branding was needed. The company was also merging 3 different sub companies into one, and by doing so, wished to make the new identity more modern and fresh.
The solution:
We consider this design one of our “Brand Carry Through” options, as the client had the logo design done and then reached out to us for their branding and how it relates to the rest of their marketing material.
With this scope in mind, this refresh led to all the print material requiring updates. We rebranded business cards, individual house handouts, spec books, and wall banners to include the new, clean and fresh look. We also developed a colour palette that paired the Rococo red with a dark slate grey, which makes the lighter white, tan and reds really stand out.
Rococo Custom Homes
Is a custom home builder based in Spruce Grove, and specializes in innovative designs and quality construction. They are also a company who wishes to treat every house they build with the love and attention that they would put into building their own homes.
